Electronic Arts boss John Riccitiello has pledged to challenge the dominance of Call Of Duty with the return of Medal Of Honour.
Yesterday, EA revealed that the latest Medal Of Honor game will be set in modern-day Afghanistan.
The franchise was previously brand leader in wartime first-person shooters, but lost ground to Activision's Call Of Duty, particularly due to the ongoing success of the Modern Warfare games.
Speaking to Kotaku, Riccitiello said: "I'm not saying it's going to happen tomorrow, but in the way that Activision sort of alternates sequels of Modern Warfare and Call Of Duty and owns the leadership position in FPS, between Medal Of Honor and Battlefield, I want it back. And we're going to get there with innovation and quality."
Riccitiello expressed his high hopes for next year's Battlefield: Bad Company 2, which he believes could provide a viable competitor for the ubiquitous Modern Warfare 2 multiplayer.
"The first [Bad Company game] did very well in its first outing. The next one is a heck of a lot better and it looks like a worthy competitor to Modern Warfare," he said.
"We think we've got an advantage over Modern Warfare 2 with our multiplayer. The guys at DICE do that really, really well. I personally think being able to control your vehicle as opposed to being able to ride on one [is good].
"And I think there's something a little bit cool about taking a building out and getting the six guys in it. Personally, I get sort of a silly amount of pleasure out of it."
Source Digitalspy.co.uk
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